Blacklemon Game

Terms and Condition

Privacy Policy

Please read this Privacy Policy carefully to understand our policies and practices regarding your Personal Data (as defined below) and how we will treat it.

INTEREST-BASED ADS

We promote our Apps and services in ours and other publisher’s apps and we also allow our partners to promote and advertise their goods and services in our Apps. We may share information we collect from you to our advertising partners, and they can reuse such data for targeted advertising. We or our advertising partners may display interest-based, or retargeted, ads (”IBA”), but only for the device IDs that have passed the age gate and have not opted out of IBA. By using our Apps and not choosing one of the opt-out options, you give us consent to transfer your data as stated below.

We may pass information we collect from you such as technical information, advertising and application usage information (for example if a device has clicked on a sports ad within our Apps, for more information please see Information and Data We Collect from You Section of this Privacy Policy) as well as age & gender information to our advertising partners and they can reuse such data for targeted advertising. We allow our partners to serve targeted third party advertisements or other content. They may attach the information gathered from our App to info gathered from other apps, websites, or via other services, and then build profiles and transfer the info to another provider. For example, we pass advertising IDs to Facebook, and they match it with your Facebook ID, aggregate it and delete the initial identifier. By doing so the other provider may receive or gather information about you and use the information for displaying targeted ads. Advertisers may choose their audience by location, demographics, likes, keywords, age & gender, interests, behaviours, connections and any other information Facebook receives or infers about users. We cooperate with several providers of IBA that are listed herein in subsection a) and in Opt-Out Section of this Privacy Policy (”Third Parties”). When allowing Third Parties to conduct IBA we adhere to the DAA Principles available here http://www.digitaladvertisingalliance.org/principles/.

You have an option to opt out from sharing your information and data for the purposes of interest-based advertising at all times. When you opt out, you will not stop receiving ads, they just won’t be based on topics you like, your interest, behaviour, demographics, etc. You can opt out by choosing one of the following options (for more information please read the ”Opt Out” Section of our Privacy Policy):

a) Via third party IBA provider:

If you choose to opt out by following one of the third party IBA provider’s opt out mechanism, you should stop receiving interest-based and targeted ads via the selected IBA provider, but you may continue to receive interest-based or targeted ads through other IBA providers. For opting out from receiving interest-based or targeted ads through all IBA providers, please see opt out options b) and c) below.

b) Via “Do Not Track Settings” in mobile phone:

Turn on “Limit Ad Tracking” on your iOS device or “Opt Out of Interest-Based Ads” on your Android device.

c) Via our Apps:

Choose “Opt Out of IBA” within the settings of our Apps (where available).

ABOUT US AND THIS PRIVACY POLICY

This Privacy Policy applies to Black Lemon Game’s games, apps and related services (together, the “Services” or “games”, “apps” for individual categories). This Privacy Policy explains how we, and affiliated companies (collectively, “Black Lemon Game” or “we”, “us”, “our”) collect, use, secure, and/or disclose end-users’ (“you” or “your”) or otherwise processes your personal information when you use our Services.

The data controller is Black Lemon Game LLP, with a registered address at [ – – – Address – – – ]

This Privacy Policy covers how we collect, use, disclose, transfer and store information received about you and/or information received about your computing device through your use of the Apps.

By using our Apps you specifically consent to the collection, use and disclosure of your information (including personal information) in accordance with this Privacy Policy. We may receive and/or you may be asked to provide your information (including personal information) any time you are in contact with us or use the Applications. As described in greater detail below, we may share this information (including personal information) with our affiliates and with third party partners (as defined below) and use it in ways consistent with this Privacy Policy. We may also use your information (including personal information) together with other information to provide and improve products, services, content, and advertising.

Certainly! If you have general information inquiries or need assistance, you can reach out to us via email at [email protected].

INFORMATION AND DATA WE COLLECT FROM YOU

  1. Technical Information and Data

We collect technical data necessary for you to use our App and additional technical data that enables us to maintain and analyse the functioning of the App, to personalise the content of the App, and to display advertisements.

We automatically obtain certain information about your computing device, including:

  • IP address; Country code;
  • IDFAs, IDFVs, same app key for iOS, Advertising IDs;
  • Language; Locale (location where a given language is spoken);
  • Time zone, session start/stop time;
  • Network status (Wi-Fi, etc.), browser plug-in types and versions;
  • User agent string (UA), platform, SDK version, timestamp;
  • Technical device information (e.g., device model and name, operating system name and version, CPU information, storage size, screen size, firmware, software, mobile phone carrier, Internet service provider, API key identifier for application, dark mode, low-power mode, volume, font size);
  • Player identifier string (we collect player identifier string only upon your sign into Google Play Games Services or Apple’s Game Center).
  1. Advertising and Application Usage Information and Data

When you use our Apps, we may collect additional information by using device identifiers that permit identification of your device. Such information is used for advertising and analytics purposes.

The information collected includes:

  • Which advertisements are shown;
  • Length of time an advertisement is visible and the size of the advertisement;
  • Advertisement response (if any), including clicks on ads;
  • Angle of view;
  • Application usage information, (how often you use the app, for how long you use the app, the events that occur within the app, in-app progress, in-app purchases you make and their value, aggregated usage, performance data, lifetime value of user etc.).
  1. Classical Personal Information

We do not collect any personal information about you through our Apps, with the sole exception of persistent identifiers (such as IDFA, IDFV, Advertising ID, IP address). Persistent identifiers are identifiers that do not identify you personally but may uniquely identify your device. Some legislation (such as US) may treat such information that uniquely identifies your device as personal information.

We will use such information to personalise the content of the App, and for users who passed the age gate and have not opted out from behavioural advertising we may use such information to display targeted ads. You can opt out from receiving targeted ads by choosing one of the options described in the ”Opt Out” Section of our Privacy Policy.

When you voluntarily contact us directly, we may collect information about you that you provide us (such as your name and surname, email address). We will use such contact information only for the purpose for which you provided it to us. We will not share this information with third parties.

HOW WE USE YOUR INFORMATION

We use the information we collect about you/your device to deliver services to you and to operate our business. Such use by us and by our Partners may include:

  • Delivering our services : developing, delivering and improving our products, services, and content, tailoring our products and services, providing software updates and product support, understanding and analysing trends in connection with usage of the Apps, administering the Apps, and customer communications.
  • Displaying advertisements : displaying third party advertisements in our Apps and showing advertisements for our Apps in other publisher’s apps. Please see more in Advertising Section of this Privacy Policy.
  • Cross-promotion : cross promoting our Apps and services, meaning we may promote one of our Apps while you are playing a different App of ours.
  • Attribution and fraud prevention for advertising purposes : for some of our Apps we use third party services for attribution and fraud prevention for advertising purposes and for privacy compliance purposes. Please see more in Tracking Section of this Privacy Policy.
  • Analytics and research : understanding and analysing trends in connection with the usage of the Apps, gathering demographic information about our user base, data about where the App was downloaded from. We may also create reports and analysis for the purposes of research or business intelligence, for example to track potential problems or trends with our Apps and services, or to test our new game features and content. We use the data we receive from Third Party Social Network only for internal analytics. For opting out from analytics please visit Opt-Out Section of this Privacy Policy.

HOW WE MAY SHARE YOUR INFORMATION TO THIRD PARTIES

We cannot provide all services necessary for the successful operation of the Apps by ourselves. We must therefore share collected information with third parties, including analytics providers, tracking providers, third party advertising providers and other third party service providers that support the Apps (collectively referred to as “Partners”). We may share information that can be used to personally identify your device (e.g., persistent identifiers such as IDFA, IDFV, advertising ID and IP address) for the purposes of delivering our services, displaying advertisements, conducting analysis and research and for measuring our and our Partners’ advertising campaign performance. We may share such information to:

  • Our analytics providers: For some Apps we use third party analytics such as BigQuery, and Firebase Analytics for the purposes of delivering our services, conducting analysis and research. To get more information about how your data is being collected and processed you can visit the site “How Google uses data when you use our partners’ sites or apps” located at www.google.com/policies/privacy/partners/. Additionally, we have also integrated Google Play Developer Console data like Impressions, Downloads, and Traffic Sources into a Google Analytics account to see how many times people viewed or downloaded our apps from Google Play. The device data we share with such providers are encoded. The providers may assign a random ID to these data, and they are not able to match it back to You. Third party analytics providers have the right to process the data in accordance with their privacy policies (http://www.google.com/intl/en/policies/privacy/#nosharing) and such collection and processing is limited to the disclosure in aggregated manner, for the purposes of showing trends about the use of their services, for advertising services and marketing purposes. We can aggregate the data for benchmarking feature.
  • Our cloud service providers: We store information we collect from you on servers provided by our third party cloud service providers such as Google Cloud Platform and Google’s Android Backup Service.
  • Our attribution and fraud prevention providers: For some of our Apps we use third party services for attribution of our advertising campaigns, for fraud prevention and privacy compliance purposes. Please see more in Tracking Section of this Privacy Policy.
  • Third party advertising partners: We have contracted with certain third party advertising networks that assist us in delivering advertising to you that allows us to continue offering the Apps for free or at low cost. 
  • Advertising partner’s third party tracking provider: For some Apps we may allow our advertising partners to track impressions, clicks, installs or other advertising campaign performance indicators through their tracking providers for the purposes of measuring their advertising campaign performance. Please see more in Tracking Section of this Privacy Policy.
  • Other third party service providers: For some Apps we use Unity Software to develop such Apps. For the data processing by Unity please see Unity’s privacy policy available at https://unity3d.com/legal/privacy-policy.

We may contract with additional Partners or change existing Partners in the future to perform any services in connection with the Apps. These changes shall be updated twice a year or promptly in case of material changes in our data processing practices.

We reserve the right to disclose your information (including personally identifiable information) in response to law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence. We may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. We may also disclose information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or to protect our operations, users or user experience. Additionally, in the event of a reorganisation, merger or sale we may transfer any and all information (including personally identifiable information) we collect to the relevant third party.

For any additional questions about third party information collection please reach out to us via email at [email protected].